Lee Doyle, Marketing Consultant and Copywriter
Fresh, Authentic Communications for Business-to-Business and Business-to-Consumer Companies
- Website copy
- E-marketing campaigns
- Customer case studies
- How-to and byline articles
- Corporate blogs
7 Reasons You Should Hire Me as Your Marketing Writer
1. Credentials and experience. My client list is broad and deep—from IT publishing to consumer devices to healthcare. I’m also a published novelist, which demonstrates tenacity, a love of language, and an ability to organize big, unruly ideas.2. I know how to tell a fresh story. In today’s information-crazed environment, good marketing is good storytelling. Each time you communicate with customers, you have an opportunity to engage them in your story. But your story must be credible and well-written. This is where I come in.
3. I do my homework. The first step in any project I take on is the brain dump. You tell me about your product, service, or company. I ask about customer benefits. We talk about your key messages and make sure they’re relevant and crystal clear. I also study your website and read media and research reports before I write the outline.
4. I’m efficient. Outlines are essential, especially for larger projects. They enable me to organize your ideas and messages. They also give you chance to rethink what you want to say to customers before I produce the first draft. This conserves rewrite time and sets expectations for the final piece.
5. I’m SEO-savvy. Keywords, page titles and paragraph headers help drive traffic from the search engines to your website. I incorporate all three into your copy, but not at the expense of the story you need to tell.
6. I have tough skin. If you don’t like a word or find a phrase or passage confusing, tell me and I’ll fix it. Two rounds of revisions are included in every project fee.
7. Fair and flexible fees. Over nearly two decades as a marketing writer, I’ve learned there’s no one-size-fits-all fee structure. I can prepare a quote by word or by project. My word-count rate is competitive. Hourly and project-based fees are on par with writers of my caliber and experience.
Contact me for fresh writing samples.
Read about my blog services.
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